Oh My Goodness, It’s still Weird Tee Shop
Few months ago, it was simply sketchy white cow with clean background but that was weird enough to make me smile. Today, no more white cow — think something better: brown-skinned cow in a farm with two lovely birds and peaceful music of sound.
I’m talking about small clothing label called Goodness and its “thoughtful” website. The so-creative website isn’t like the ones you’ll see everyday — yeah I’m talking about the cow and interactive gallery (although the concept is pretty much similar with Cicatriz’s video-based catalog).
With Only four T-shirts plus one hoodie, Goodness website is indeed much more entertaining than the clothing collection itself.


The designs are pretty cool too. And the music and videos play a big role to the whole weird atmosphere. It would be nice though if the site was more interactive. There’s nothing else to do there than see and buy the t-shirts. You know what I mean? Nothing about the designers, the shop’s policy etc.
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Haha yeah, I didn’t notice that — wondering if they really intent to sell those T-shirts online.
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Well actually you can buy them but the whole interface is quite confusing…
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We like to encourage people to explore the way the navigation works, but if you are unable to figure it out, all you gotta do is put your mouse over a video and then if you hover over what size you want, you can add it to your cart (which will open in a new window). You can also check out detailed versions of the shirts. So yeah we definitely sell these online! :]
We do plan on adding more shirts, content, and other cool things to the site but for now we’re taking a break. This site was a beast to make!
And thanks for the shout out rangga, we really appreciate it!
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Ryan, what put me in doubt is not about detail of T-shirt or “add to cart” button. But some basic information for those who want to buy like shipping/returns cost and policy, sizing chart, etc.
Don’t you think that these info are important?
Anyway, Ryan — I cannot wait to see more contents added. Have an awesome break!
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