Threadless Says Goodbye to American Apparel, Fruit of the Loom
On yesterday’s newsletter, Threadless announces that it will print all new winning designs on its own brand T-shirt garment instead of using brands like the usual American Apparel (AA) and Fruit of the Loom (FotL). This maybe sad news for those who already feel comfortable with AA or FotL T-shirts — although Threadless own custom prints it’s not that bad either; it has softer feel and decent durability (I’ve bought one myself)
What important though is having its own tee will hopefully give Threadless better control over stocks. My only bad experience shopping on Threadless was when I want to buy a not-so-oldie tee shirt but often, they’re already sold out and ask for reprint instead. And that’s so frustrating.
In long term, it’s a worth a good investment too I believe especially as the company grow bigger. I look forward to the day when Threadless competing with American Apparel and Fruit of the Loom or Hanes as blank tee shirt supplier. Why not? I don’t think it’s impossible if Threadless want to dive in to that direction, giving large-enough customers base (or rather, active community) who are willing to give valuable feedback.
The news also followed by new pricing structure. Instead of fixing the price, each tee shirt will now be priced flexibly depends on printing and decoration techniques and processes which will be detailed to help illustrate how price is determined. Strangely enough, I couldn’t find those detailed info on the website.
previously: Threadless’ New Prints and Inks, Do You Need Them?
ABOUT THIS AUTHOR
I’ll bet these shirts are going to be made just like the American Apparel shirt. I had heard that they were being made in the USA anyway so there is a chance it’s an AA shirt with their private label inside.
[Reply]
I thought this was old news? They have been using their own shirts for *quite* some time now, it just the few random ones that are still printed on AA/Fruit of the Loom.
[Reply]
I’ve got a couple of shirts on the new Threadless brand shirts, and just want to confirm that they are definitely not AA shirts- the cut is completely different, and to me the fabric itself has a softer feel.
Jessica, while Threadless has been slowly integrating their new shirts into the site (Selects have been on that shirt style for awhile now) this marks the first week where all new shirts were printed on Threadless’s new shirt type- a pretty huge milestone.
[Reply]
American Apparel is stupid anyway, the guy that runs the place is a douchebag. He puts naked women on the website and crap. Screw that.
[Reply]