Reluxe is a New York City based clothing company, drawing their influences from both the world of streetwear and the world of modern illustration. The result is a cool, brightly colored collection that appeals to artists just as much as it does to hip hop fans.
Killing It is a great example of this strategy at work, combining the huge slogans of contemporary streetwear with hand-drawn lettering that harkens back to underground comics.
Pigeon uses the bird to establish urban cred, but takes the concept into unfamiliar territory by having a blobby creature use the bird for a mount. Instead of treating the pigeon as most do (as a pest, a kind of winged rat), Reluxe pictures it as a vehicle for reaching the stars. That's a level of imagination that, frankly, I think streetwear needs more of.
By using a different take on the subjects in their shirts, Reluxe is helping to keep the streetwear industry fresh and evolving.
2 comments:
reluxe is sickkkk. i bought a tee from their website a few weeks ago. it came quick and the quality of shirts are legit. of course their designs are next gen!
The young stunna shirt is crazy. I bought two.
Post a Comment