Howies T-shirts of the Week are MisFits
The famous paraphrase "one man junk is another man’s treasure" might sounds awfully cliche to you, but not for Howies. That’s what I though after I found out how guys at Howies were inspired to create their much-awaited T-shirt of the Week entitle MisFits. Check out what they say about this:
This idea came from the mistakes that we were making in the printshop. They got put in some box. And left there. Except people saw them in the box and liked them. And so, started wearing them. Then people saw people wearing them, and asked to buy some. I kept seeing them and thought they looked great. So that’s how we got to selling these t-shirts.
It turned up that they decide to sell T-shirts with random multi-designs which printed with different screens and different print colours to the ones shown (images above). In short, each tee will be unique. And they promise no one else will have T-shirt quite like yours. Does it sound cool? What about paying £40 for something you haven’t seen yet? That makes my heart beat faster 
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