Rabbits are pretty much notable for three reasons: 1) They're adorable, 2) There are a ton of them because they reproduce so rapidly, and 3) They have lucky feet for some reason.
Something I'm digging about Lucky Bunny is that in my eyes, they're capitalizing on all of those factors. These rabbits are all in high-stress situations, from being the broncos in a crazy rodeo to breathing through gas masks. They're cannon-fodder in this cruel world, undervalued due to their overpopulation and with only pure cuteness to protect them.
There's a nice range of visual humor to the line, from the Grenade Bunny's play on the two shapes' similarities to the bold and icon take on pirate imagery in Crossbones. Cute creatures in perilous positions is t-shirt gold, and Lucky Bunny has perfected that formula.
3 comments:
Holy Cow, you must not have a rabbit!! :-D I have a dwarf bunny that is EVIL. She'll come for a rub on her head, then BITE me and draw blood. I have the Lucky Bunny t shirt with the bunny driving the tank on it. They're not helpless, they are notorious! The rabbit in the tank is what they (the rabbits) would do to us, if they could. ;-)
This certainly does continue the theme of evil rabbits that we've been seeing so much of recently.
rabbit is the new evil?
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