Posted by By MJ on December 8th, 2008

What’s Your Demographic?

The central premise of Demographic is that the shirts you wear say something about who you are as a person. Their clean infographic style is both classy and expressive, displaying designs built around concrete ideas like allergies, but also more abstract thoughts like creativity.

Something I appreciate about the line is the way they aren’t constricting themselves to chest prints. The heart-on-my-sleeve design for the word Passionate is all the more clear and meaningful for it’s unconventional placement. Similarly, the fact that the graph on Concerned (a design for those who worry about carbon dioxide levels) begins low on the shirt makes the height that it ultimately reaches all the more frightening.

This concept has a lot of room to grow, and I could easily see tons of demographics being targeted next. The site even takes suggestions, offering $200 in product if the idea is used.

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