I don’t have much reference and knowledge when it comes to Italian-based tee shirt labels. It’s obvious that I don’t understand the language but unlike their French and Germany counterpart, Italian-based clothing labels that go international aren’t within my radar as well.

So, I’m very happy when I found Fly&I — a new urban graphic t-shirt label based in Florence, Italy. I like everything I see on its new website: from the cutting of tee shirt and catchy design that represents their passion to other things that they do like short films, sound-mixes from DJs that their support and even design services and collaborations their offer.

Fly&I: Website /

Talking about philosphy behind the name Fly&I, it’s taken from a simple housefly, a living-proof of most accomplisher flyers on the planet in terms of aerodynamics with wings beat to 200 times. It’s what they guy behind Fly&I want to pursue — to represents natural progression of a collective doing of what they love, and individual’s journey to achieve they maximum potential in their life.

*hint: free something too listen from Fly&I on its website!