After Eleven Apparel starts in 2004 when Morgan Gore, a fifteen year old high school student from New Jersey, took the opportunity in graphic design project on a T-shirt. Since beginning, Morgan’s designs have had strong roots in music and the action sports industry.
In 2005, Morgan began selling After Eleven at The Bamboozle, an annual three-day music festival held in New Jersey. And After Eleven currently sponsors some bands like; As Artifacts, Foolish Ways, Rushmore, Someone Like You, Every Last Thursday, Cain & Abel, Our Judgment, and more. In 2010, After Eleven made its mark at the Vans Warped Tours as an official tour sponsor.
As an accomplished surfer, Morgan has competed since she was twelve and went on to win 1st Place SIMA Surfing America USA Championships – Women 18-29 in 2009. From its inception, After Eleven has sponsored surfers, snowboarders, wake-boarders, and skateboarders. After Eleven also sponsored and run contests such as the Cranks and Planks bmx and skate contest, in partnership with team bmx team riders and sponsored the SkimBash Pro/Am skim-board contest in New Jersey. Go to After Eleven store to get a look shirts in music and surfing culture.