Coca-Cola may have just been ranked as the top global brand but they apparently thinks you might be able to help make its brand even stronger. Yes, you.
Coca-Cola and the Blank You Very Much have teamed up and are asking designers across America to work with the iconic logo in a fresh way, incorporating it into a design that could work as a t-shirt. The contest that is open to graphic designers, artists, and fans will give them the opportunity to become a part of pop culture history. The winning designs will be submitted to Blank You Very Much and the community will choose finalists.
For more than 100 years, the company has had a logo that hasn’t changed a whole lot. As the Blank You Very Much design contest website notes, “the classic lettering was originally designed in the early 1900s by Coca-Cola’s former bookkeeper, Frank Robinson,” and the swirl “was added in 1969 to represent the unique contour of the glass bottles.”
Participants, who need to be over 18 and U.S. residents, can download templates and logos, and from there they have a blank canvas. Don’t worry, Coke fans; there is no plan to change the logo. In fact, the rules are very clear on how the logo can be used.
- The archival assets selected as part of the asset pack cannot be altered or distorted in any way
- The Coca-Cola® logo can only be produced in Red and White
- Do not crop logo
- No international logos or flags may be used
- Must include the trademark sign
- When using the Coca-Cola® script it can only be placed horizontal and vertical – vertical script has to run from south to north
- The dynamic ribbon logo can only run horizontally
- The dynamic ribbon needs to be incorporated with a core Coca-Cola element (such as the Spencerian Script). It cannot be represented on its own.
- Outline of the contour bottle needs to be pristine (cannot distort the shape/outline of the contour bottle). If not pristine, the art will not be approved. Cans can be used, but the packaging graphics cannot be altered.
- If any photography is used in the design, it cannot be of anyone other than the designer
- No children under the age of 13 may be used in photography
- Design theme should always reflect a balanced, healthy lifestyle
- All designs should be targeted to a 12 years and older demographic.
Geez, I’ve never seen tee shirt design contest with so many guidelines (ahem, restrictions) like this.
The winner of the logo-based challenge will receive $5,000 and see their design on a limited-edition T-shirt. Entries will only be accepted from U.S. residents, and subject to approval (within 72 hours of submission) before being accepted and put to a popular vote before a final decision by a panel of judges. Design submissions for the competition will be accepted until October 29 (hurry up!), followed by community votes between October 30 and November 12. The judges will deliberate from November 13-19 and announce the winner on November 23.
They will be judged by a panel of design experts including:
- Bobby Hundreds, founder of The Hundreds
- Wendy Lam, editor-in-chief of Nitrolicious.com
- Jared Flint, art director for Gilt Groupe
- Michael Dupouy, founder of La MJC
- Darren Romanelli a.k.a. DRx
For more information about the contest, click here. So far, I don’t see any design that’s really ass-kickin’, so I believe you still have a chance.