How to Pick the Best Name for Your Clothing Brand

Printsome Logo Cottonable T-ShirtWhen you’re starting a clothing brand, coming up with a name can be a tricky process! It can take a lot of work to come up with clothing brand name ideas and find that perfect fit.

That’s why we’re here to help. While choosing a name for your company does require some thought, it’s not as intimidating as it might seem at first (we promise!).

Naming-your-clothing-brand-infographic-tee-shirt-cottonable4 things to keep in mind before you get started

  1. A name is for life. Changing your company name can be confusing for your clients and a headache for you (think about things like domain names, rebranding, etc).
  1. Is it trademarked? You can run into legal issues if you start using a trademarked name – which leads us back to point 1 (changing a name isn’t fun).
  1. What’s the emotional value? What are people going to think of when they hear your brand name?
  1. Are there any negative or weird associations with the name? You definitely don’t want people to associate your brand with something unpleasant.

3 practical steps for choosing a brand name

  • Gather ideas. Try these methods to get started:
  • Look at brand names you already like. See if you can find out how they came up with their name.
  • 100-200 word lists.  List just about every word or term that could be associated with your brand (e.g. urban t-shirts, street, etc.)
  • Word Porn. This site helps you find words with really specific meanings that you might never have heard of before.
  • SEO and keywords. Create a list of keywords that are related to your company .
  • Check everything! Remember how we told you to keep a few things in mind before starting? Well, this is where you’ll be glad you did.
  • Start by checking if the domain name is available.
  • Then, move on to connotations. Make sure there aren’t any alternative meanings for the term that aren’t so great.
  • Google it! Are there lots of similarly named brands out there?
  • Check that it doesn’t mean anything horrible in another language!
  • Human-proof it. You may come up with a clever name that nobody can pronounce.
  • Tell someone your company name in a noisy place. Do they understand what you’re saying?
  • Is it readable?
  • Use your common sense.

Now, finalize it!

Register and protect your name. Next, it’s time to start thinking about the next step – the visual part. But for now, celebrate your new name!