Cultural Urge is a tiny clothing label by Sebastian who was born in in Buenos Aires, Argentina and grew in Australia to where he is still based today. His childhood was spent enjoying cartoons and fictitious worlds were key inspirations that sculpted his interests.

He then picked vocational study through various institutions over the many years in the fields of Fine Arts, Print Production and Graphic Design before began study as an apprentice at the Sydney Institute of Technology and CGC College of East Sydney where he finalized his qualifications as a Graphic Designer.