After Eleven Apparel starts in 2004 when Morgan Gore, a fifteen year old high school student from New Jersey, took the opportunity in graphic design project on a T-shirt. Since beginning, Morgan’s designs have had strong roots in music and the action sports industry.

In 2005, Morgan began selling After Eleven at The Bamboozle, an annual three-day music festival held in New Jersey. And After Eleven currently sponsors some bands like; As Artifacts, Foolish Ways, Rushmore, Someone Like You, Every Last Thursday, Cain & Abel, Our Judgment, and more. In 2010, After Eleven made its mark at the Vans Warped Tours as an official tour sponsor.