What do the brands MUJI, AGFA, SAAB, IBM, Oral B, BMW, Staples, Kawasaki and Panasonic have in common? Their logos are all designed in the Helvetica typeface, which can be seen virtually everywhere: in print, on the web, in the news and even in the movies (you know, there is a moviel titled Helvetica. A must see!). Since its release in 1957, Helvetica has steadily been one of the most popular typefaces.

Think of the 60’s era and its advertising. What comes to mind? Style? Slick designs? Clean lines? That’s due in large part to Max Miedinger and his Helvetica font design.